How far ahead should you plan a trade show?

Three to six months for most shows. Booth space, graphics and shipping all have deadlines in the exhibitor manual, and late orders usually cost more.

How soon should you follow up with trade show leads?

Within 48 hours, while your conversation is still fresh. Write the follow-up email before the show so it can go out right away.

Checklists › Trade Show Checklist

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Trade Show Checklist

Trade shows have hard deadlines and many moving parts. This trade show checklist covers the months before, the booth kit, the team and the follow-up that turns badge scans into customers.

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Months Before

Booth booked & size confirmed
Goals & budget set
Exhibitor manual deadlines noted
Travel & hotel booked
Booth graphics ordered
Giveaways ordered
Shipping to the venue booked

Booth Kit

Banners & displays
Table covers
Brochures & business cards
Demo devices & chargers
Extension cords & power strips
Lead capture app or badge scanner
Tool kit & tape
Snacks & water for staff

Team Prep

Booth schedule & roles
Short pitch practiced
Qualifying questions agreed
Meetings with prospects booked in advance
Dress code agreed

After the Show

Leads entered within 48 hours
Follow-up emails sent
Return shipping booked
Costs & results reviewed

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FAQ

How far ahead should you plan a trade show?: Three to six months for most shows. Booth space, graphics and shipping all have deadlines in the exhibitor manual, and late orders usually cost more.
How soon should you follow up with trade show leads?: Within 48 hours, while your conversation is still fresh. Write the follow-up email before the show so it can go out right away.

Trade Show Checklist

Months Before

Booth Kit

Team Prep

After the Show

FAQ

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